Friday, March 23, 2007

If you are having trouble coming up with the intent to blog interesting thoughts or in general not having ay interesting thoughts, you should consider piggy backing.

Here goes another attempt:
One of my favorite quotes of all time, no clue where I heard it first:
Your eyes cannot see what your mind cannot imagine.

Another one in the same direction:

"Thus, the task is not so much to see what no one yet has seen, but to think what nobody yet has thought about that which everybody sees."
Arthur Schopenhauer, 1788 - 1860

I always wonder the innovation glut that we see in consumer products as opposed to the breakthroughs that we see in technology products. The key difference is that Technology companies sell what the consumers never really missed but post introduction and adoption, you look back and say how the hell did I live without all these years. Ex: Wireless networks in the office.
Compared to that the consumer products that we are sold, leaves much to be desired, companies are keen on jumping on competitor products and making minor changes and using stupis ads in hope that people might buy it, very few products really create their own demand. One of the recent products is Pulpy Orange introduced in India by Pepsi?/Coke? (cant even differentiate them, same values, same colors, same products, same models, same brand ambassadors and same controversies). I would absolutely go to a supermarket and go straight to that shelf and feel like opening the cap and drinking it up right then and there. Now, that is creating demand. I never knew I had a need for that product. The Real or Tropicana based orange juices tasted like medicines and tonics. Pulpy orange in contrast is extremely tasty. You dont even need significant ad spends for this one, just ensure that it is available everywhere and you will see a billion dollars flowing in just out of India.

I was at my uncle's place yest night and inevitably there was a power cut, my uncle brandishes a gadget looking thing and gets starts winding it, i thought, what the heck is he doing in the dark!
He turns on a switch and voila, we have a radio and a torch light, which only works on a few cranks of the dynamo. Nice? Yes. Sad part, these were made in the U.S. and sold for camping. Imagine.
Think about the utility of mass marketing these little things in villages with little or erratic power supply.

So, finally, imagine.

7 Comments:

At 12:57 AM, Blogger Australopithecus said...

Some of those wind up gadgets are available here..not quite mass marketed yet..but slowly and surely..I got this windup torch cum cell phone charger...chinese made..so reliability under question. :)

 
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