Monday, May 24, 2004

"If you think getting your teenager out of the mall will keep money in your pocket, think again: dELiA*s has her covered -- or almost covered -- with bare-midriff peasant tops, short shorts, and barely-there sandals, not to mention Feng Shui necklaces and iridescent lipgloss. The company sells trendy clothing and accessories to girls and young women between the ages of 10 to 24 "

What does this sound like?
A copy from an ad campaign about a to-be launched pret line?
A warning about teenage spending habits and the root culprit?
A company description on Hoovers, a financial information provider, touting to be "The Business Information Authority"TM.

But all the same, its make a heavy research job fun sometimes.


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